Clay is an AI-powered sales intelligence platform founded in 2017 by Kareem Amin and Varun Anand in New York City. Originally launched as a flexible data enrichment tool, Clay has evolved into a powerful go-to-market (GTM) development environment. It enables sales and growth teams to programmatically access over 100 premium data sources, enrich CRM records, score leads, and launch personalized outbound campaigns—all within a visual builder interface.

The platform gained early traction with agencies, who embedded Clay into their workflows and introduced it to their clients. This bottom-up growth strategy helped the company scale rapidly. In 2024, Clay experienced a 6x increase in revenue, which led to a $40 million Series B expansion round that valued the company at $1.25 billion. Clay now serves over 5,000 customers, including high-profile names like OpenAI, Anthropic, Canva, Rippling, and Ramp.

Clay’s product suite includes tools for CRM hygiene, lead sourcing, intent-based data enrichment, AI-driven copywriting, and automated outbound messaging. It integrates with tools like Salesforce and leverages AI agents to generate formulas, research prospects, and create custom workflows. The company is headquartered in the Flatiron District of Manhattan and employs over 100 team members, including a sizable engineering team supporting its scale and feature velocity.

Clay positions itself as the “Notion for GTM teams,” offering a programmable data canvas for modern sales, marketing, and RevOps organizations. With a rapidly growing community, a Slack channel of 20,000+ members, and support from top-tier investors like Sequoia Capital, First Round, Craft Ventures, and Meritech Capital, Clay is poised to define the future of AI-powered go-to-market execution.